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Thanks for clarifying. It seems we're in agreement that voting is also an individual action and can have roughly the same impact as other consumption choices (though I disagree that it's meaningless depending on the action and assuming we're talking about an average western consumer). Now I see that you're defining collective action as organizing others not just taking part in a collective activity (like voting). I'd still question the line where a person choosing to try to influence the organization of others crosses over from individual decision to collective action. I'd say that the individual choice to do organizing work can be more effective than just changing some lifestyle behaviors. So if you want to get involved with activism and you have the capacity to do so, it's very good work. But in both cases there's varying levels of value depending on what you do and modifying your own consumption isn't meaningless just because something else may be more beneficial. And on the last point, I agree behavior change will never be sufficient on its own to restructure capitalism. However, I believe that getting people to consent to behavior change concerning consumption will be a necessary part of restructuring capitalism. (Similar to my smoking example, not everyone took part in collective action on smoking, many people just made the choice to change for themselves)