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will.stedden > bonkerfield

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3/26/2022 12:22:00 PM

So my argument is that on its own it isn't even good. The influencer is influencing people to say things that they don't mean and have no intention of backing up. It's literally coopting and defusing the sentiment that "we shouldn't be pursuing more" to help the influencer pursue more (engagement, clicks, revenue). And then we all model behavior that talks a lot but doesn't fundamentally change anything. There is 1 way that this could become a good thing. If people confront the hypocrisy and the influencers actually start to change in the way they are suggesting. Otherwise it's all just theatrics through to the end.